巴黎欧莱雅推出“值得说”
新的广告系列鼓舞人心的女性,他们认为一些股票是值得说,在金球奖发起。
巴黎欧莱雅认为,女性的嘴唇可以在很多方面大胆。这是第一次,巴黎欧莱雅正在利用其红地毯的权威和2016年金球奖的广播赞助超越美的推出的#WorthSaying活动。正如最近颁奖典礼的红地毯已经证明,女明星都讲出来,分享自己的工作,事业,以及其他有意义的主题的信息。旨在推动这种文化转变,#WorthSaying,发射1月10日,金球奖的夜晚,鼓励妇女在地毯上和关闭他们认为是真正值得一说的话的份额。
“40多年来,自从我们宣布了我们的标志性口号‘因为你值得拥有’以来,巴黎欧莱雅一直在支持每个女人的个人美和内在价值,”巴黎欧莱雅总裁凯伦·丰度(Karen Fondu)说。“我们鼓励世界各地女性发表强有力的言论,这样她们最有价值的对话就能影响、影响和激励尽可能多的女性。”
从授权,多才多艺的女发言人其励志值得慈善计划的女装品牌的阵容,巴黎欧莱雅的价值的消息在整个隐含的,作为该品牌认为,当一个女人觉得值得,她可以完成任何事。事实上,据考证* 3在4名妇女同意,强大和激励语言,使他们相信,无论他们设置他们的头脑,他们可以完成,而多数女性都认为强大和激励的语言让他们自我意识比较强价值。
The night of the Golden Globes, the brand’s powerhouse roster of celebrity spokeswomen, which includes Julianne Moore, Karlie Kloss, Eva Longoria, Frieda Pinto and Liya Kebede, along with brand experts and social influencers, will band together as catalysts for change and spark dialogue by putting forward their own words #WorthSaying on Twitter. Women everywhere can take part in the conversation on Twitter during the broadcast on Sunday, January 10, 2016 from 5:00pm EST – 11:00pm EST by tagging @LorealParisUSA and using #WorthSaying. Via a live social command center, L’Oréal Paris will purposefully spotlight and amplify the meaningful sentiments women are expressing on the red carpet and in social media by selecting posts and sharing them on the brand’s platforms and in digital advertising. The campaign also will debut customized television billboards, banner ads and online videos, all in an effort to inspire women to join the #WorthSaying conversation and further elevate women’s voices to an unprecedented level.