London-based architecture and design practice Sybarite’s co-founder Torquil McIntosh has been given keys to Xi’an from the mayor of the city for the creation of a new 250,000sqm, 20-storey, luxury landmark SKP store in Xi’an, China’s former capital and home to the famous Qin Dynasty ‘Terracotta Army’. The Xi’an project came after the extraordinary success of the practice’s design and rebranding for SKP Beijing — currently the world’s second most successful department store by revenue*.
*版权所有2018丰商业智能和中国百货商业协会
什么是SKP西安？
它不仅是家庭超过1000全球高端品牌 - 包括爱马仕，古奇，普拉达，卡地亚，迪奥，香奈儿，路易威登 - 也是国内名的精心策划的选择，也包括领先的三人组fashion designers (and Central St Martin’s graduates) Xuzhi Chen, Huishan Zhang and Qiu Hao. However, aside from being a fashion- forward retail store, SKP also features multi-storey event spaces, boutique cinemas, restaurants and cafes and an airy garden terrace (designed by Sybarite in collaboration with structural engineers Arup). Elsewhere, SKP Xi’an’s social spaces are five times larger than those within its predecessor, SKP Beijing. Here, under the ‘Rendez-Vous’ umbrella, you’ll find a wine bar (and fine cellar), a restaurant, art gallery and several niche non-fashion boutiques, including couture tea brand TWG (sourcing the world’s finest ‘grands cru’ teas) and an artisanal fromagerie with its own cheese-making facilities. These spaces are all linked by the elegant and contemplative bookshop which lies at the heart of ‘Rendez-Vous’.
西重晶石面临的最大挑战之一，是如何尊重这家店的敏感位置。它既靠近西安古城墙的南门，又靠近位于中国最古老城市的西安议会大厦。该团队的灵感来自紫禁城和明代建筑。与外部的“堡垒”墙形成对比的是，只有“靠近”西安SKP的表皮，你才能欣赏到复杂的浅浮雕蜂形的古铜色表面。尽管SKP西安的规模是哈罗德百货的三倍，但它却舒适地坐落在周围的环境中。
每个SKP项目的核心都是“SKP曲线”
‘We always want visitors to know exactly where they are without having to explicitly remind them,’ says Torquil McIntosh, co-founder of Sybarite with Simon Mitchell, ‘so we created the curve as part of the brand identity and made it a recurring motif throughout our design. From the lift buttons to the concessions, via the vents built into the pavements outside the building, we made the curve a subliminal branding cue which artfully reminds visitors that they are experiencing SKP.’
对于挑剔的中国客户有文化和消费之间没有断开。在规模和范围SKP西安的超级豪华的环境是很了解，因为它是设计美丽的东西创造一个身临其境的体验和空间。SKP的各个部分的总和，因此，一个真正非凡的商店不仅提供了一个无与伦比的21世纪的购物体验，但尽管建筑物的规模这样做，管理成功创建既豪华又包容的气氛
